luxury floral partner
400+ locations.
One floral partner.
Global fragrance, beauty and lifestyle brands had beautiful floral concepts and no way to execute them across hundreds of doors. No one was solving it nationally. So we built the system — and created an entirely new category in the process.
400+
Retail Doors
1M+
Stems Delivered
100%
On-Brand Execution
trusted by leading brands
what we do
We created national floral programming for luxury retail.
We design intentional floral programs and deliver them — farm-direct, on-brand, on time — to every door your brand touches.
capabilities
Programs built for scale
01
Gift with Purchase
Custom floral designs aligned to product launches and seasonal campaigns — produced and distributed at national scale.
02
Brand Activations
Coordinated floral installations for multi-door activations, product launches, and in-store events.
03
In-Store Programs
Recurring bi-weekly floral programs standardized across every location. Farm-direct, brand-aligned, on schedule.
04
Corporate Programs
Brand-aligned floral programs for retail floors, corporate offices, and hospitality spaces nationwide.
how it works
From concept to every door.
Without compromise.
Step 1
Design Alignment
Step 2
Farm-Direct Sourcing
Step 3
Nationwide Distribution
Step 4
In-Store Gifting
Consistency engineered at every step.
distribution
Farm-direct.
Delivered to every door.
We work with globally recognized growers who prioritize sustainability and produce exceptional florals — from delicate ranunculus to premium roses.
Each program is managed end-to-end, ensuring freshness, consistency, and precise execution from origin to each retail door.
Farm-Direct Pricing
Premium Quality
Controlled Execution
case study
National floral partner for Jo Malone London
Penny + Clover manages the complete floral program for Jo Malone London across 400+ free-standing and department store locations — delivering consistent, brand-aligned installations on time at every door.
400+
Doors
1M
Stems Delivered
100%
On-Time
Penny + Clover is embedded in our calendar and our team. Not a vendor we call. A partner we plan with.
Trade Marketing — Estée Lauder
nationwide reach
400+ Retail Locations Nationwide
Every location tells the same story. That's not an accident — it's the system we built.
built for retail teams
Built for retail teams managing scale
01
National Rollouts
Multi-door activations executed with precision across every location and retail banner.
02
Multi-Door Consistency
One standard of quality and presentation, replicated identically at every door.
03
Brand Alignment at Scale
Every arrangement reflects your brand guidelines — from stem selection to in-store placement.
04
Operational Simplicity
One partner. One invoice. One point of contact for every location nationwide.
contact
Planning a national retail activation?
Let's talk.
Start planning your next rollout.
WBENC Certified